Yes Silly, Fun IS a Business Strategy

Fortune Magazine, among others, publishes an annual list of the best companies to work for. A characteristic common to many of these companies? Fun. They’re fun places to work, they have fun activities. (Like sumo-wrestling contests where everyone from the CEO to the service rep can be found crashing into each other in their plastic sumo suits!)

But wait a minute. Isn’t business about making money? Well, it turns out that the best companies to work for typically outperform their competitors financially. Why? Because fun helps employees feel good about their workplace. So they go above-and-beyond. They take initiative. And that’s what leads to better performance and results.

Think Southwest Airlines. Their former CEO, Herb Kelleher, was known to attend company parties dressed in drag. Ever flown Southwest? Unsurprisingly, their flight attendants are fun. But how do they do financially? Very, very well compared to their competitors.

Fun and business results aren’t incompatible. In fact, fun can help you achieve business results. So go back to the office, identify the people who are fun, form a Fun Committee and get out of the way!

Now, where did I put those panty hose?

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