This is the ultimate guide to implementing real, positive, and lasting change in your organization.

Marshall Goldsmith, Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker

Ruthless Consistency - The book

Why I wrote Ruthless Consistency

Everything we do now is built around consistency. It’s allowed us to scale and we have the results to show for it. If you’re serious about growing your business, then you need to read this book.


Ruthless Consistency is a proven playbook for leaders to connect their strategy to the holistic culture change needed to drive a sustained commitment to winning.


Great leaders pursue strategic change with the commitment of a world-class athlete. Every CEO should read this book to learn what succeeds and what fails.


About the Book

According to Harvard Business Review, “most studies still show a 60-70% failure rate for organizational change projects, a statistic that has stayed constant from the 1970s to the present.” Drawing on his 20+ years of experience and expertise as a strategy + execution consultant, Michael Canic helps committed leaders drive the odds in their favor.

In Ruthless Consistency, Michael identifies the three reasons why most strategic change initiatives fail. He then details:

How to develop and sustain a compelling, clear, and concise focus

How to create a culture of both engagement and performance

How to compete for talent and build a winning team

How to consistently demonstrate the right commitment

Ruthless Consistency is packed with ready-to-apply models, methods, practices and processes to help you become one of the successful few, not the failed many.

Amazon #1 bestseller.

“The Best Leadership Books of 2020.”

Leadership Now

“10 leadership books to stretch your skills in 2021.”

The Enterprisers Project

“Most downloaded business book summary – February 2021.”

Soundview Executive Book Summaries