Why Winning Teams (and Businesses) Play Offense and Defense

It’s the same in every team sport. If you effectively attack but can’t defend, you won’t win. And if you vigorously defend but can’t attack, you won’t win.
It’s just as true in business. Either-or won’t do it. You have to be able to attack and defend.
What does that look like?
Ask “How do we succeed?” and “How could we fail?” Be sensitive to market opportunities and be alert to competitive threats. Identify and institute best practices. And seek out and eliminate worst practices. For the things you can’t control, ask, “How do we exploit the positives?” and “How do we mitigate the negatives?”
Achieving success is not the same as avoiding failure. There are two sides to the game of business: offense and defense. If you want to win, you need to play both.
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