Three Strategic Propositions

You know what a value proposition is – it’s how you attract and retain customers. When it comes to strategy, your value proposition is critical … but it’s not enough. There are two other propositions you need to consider:

Your people proposition is how you attract and mobilize the right people so they can effectively deliver on your value proposition.

Your financial proposition is how you organize your business to generate a sufficient return from executing your value and people propositions.

All three are necessary. Two out of three isn’t sustainable. So when you’re thinking strategy, think three propositions.

Your thoughts?


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