Inc. magazine looked at over 100,000 mid-market companies (85-999 employees) to determine which ones had sustained growth from 2007 – 2012 (remember those years?). Of the almost 1,500 companies that qualified they chose to examine a representative sample of 100 – a group they called the ‘Build 100.’
What are the traits of those companies that stood out? More than anything else, CEOs identified customer service as their company’s top strength. In a world of interminable call wait times, and where finding a service employee is equivalent to a sasquatch sighting, successful companies realize that, yes, service does count.
What do these companies consider the most vital part of their business? It’s not the topics that dominate magazine covers – big data, design, or a flexible workplace. It’s branding – establishing and consistently conveying the integrity of a coherent, compelling brand.
Finally, what do they say sums up the secret to their success? Top answer: execution – the ability to get stuff done. Second: innovation. No other answer even came close. When you can get the right stuff done and get the right new stuff done, you’ve got a good chance to be successful.
Provide exceptional service. Convey a coherent and compelling brand. Execute. That’s what makes mid-market companies successful. What’s your next step?