Business is so complex. If only they could boil it down to a few, simple rules for success.
They can. And they have. The authors of a recent HBR article looked at over 25,000 companies across 44 years and deduced … dadada, daaaaa … the three rules for success! (Caution: You may not want to get too excited yet.)
Rule number one: Better before cheaper. OK, hard to break into or upend a market with a so-so product regardless of the price. Got it.
Rule number two: Revenue before cost. No revelation here. You can’t efficiency your way to success if you don’t have revenue. Get the lifeblood flowing before you obsess over cost.
Rule number three: There are no other rules. Cute. I guess ‘The Two Rules of Success’ seemed a touch light for a title, so they came up with this third rule.
So there you have it. Feel better now? No, me neither.
Think I’ll stick with my three rules for success: Develop and sustain the right focus. Continually create the right environment. And get the right people. Do those three things with ruthless consistency and your people will do what it takes to win.