The Purpose of Purpose

When addressing a class of Stanford grads in 2005, the late Steve Jobs said, “The only way to do great work is to love what you do.”

When researcher Jerry Porras and his colleagues interviewed 200 people around the world who “made a difference” in their fields, what do you think was their common trait? What they do matters deeply to each of them.

Get people whose inherent sense of purpose aligns with the role you’re hiring them for. Or who can discover a sense of purpose in that role. Having a clear and compelling “why” provides the motive force behind the “what” and the “how”.

People who love what they do take initiative, reflect on their work, and continually look for a better way. They are deeply engaged.

That’s the purpose of purpose.

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