The Most Important Question Your Employees Want Answered

You know that effective communications are a cornerstone of employee engagement. Yet in the midst of all the messaging about where your organization is headed, how you intend to get there, and what you expect of your employees, don’t overlook the most important question they want answered.
What they’re thinking is: “Why don’t we just keep doing what we’re doing?” “Why improve?” “Why change?” “Why this, why not something else?” “Why now?” “Why here?” “Why me?”
Why? Why? Why? Why? Why?
Answering the why question provides meaning and purpose. It’s a portal into the thinking behind the what and the how. It brings them into the circle.
Yes, they absolutely need to know the what and the how. But the real connection happens when you answer why?
Your thoughts?
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