Talk – Action = 0

Here’s a formula for you. It’s the motto of D.O.A., a hardcore/punk band: Talk – Action = 0. If you talk about something but don’t take action then it means nothing.

Like the strategic planning charade. All strategy but no execution equals zero results. (It’s actually worse as you’ve squandered time, money and effort.)

This is the touchstone for evaluating every strategy, every project and every initiative: What did I do versus what I said I was going to do? Hold yourself to this exacting standard and you will find that, like all of us, you commit too much in too little time. Your ambitions overtake reality.

Commit to less but do more. Under-promise and over-deliver. It enhances your credibility. D.O.A. has figured this out. Will you?

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