No, Perks Don’t Make Your Company a Great Place to Work

Our understanding of what makes a great place to work has finally evolved. It’s not simply the things that companies provide; it’s the environment in which employees interact and work, and the relationships that environment fosters. Fortune Magazine, in their recent edition of “The 100 Best Companies to Work For” shines a blinding light on this:

Perks don’t make a great workplace. The real key is interpersonal relationships. Employees are more engaged where relationships thrive.

Here’s the simple secret of every great place to work: It’s personal – not perk-onal. It’s relationship-based, not transaction-based.

Not employee benefits, not time off, but the building of high-quality relationships in the workplace. And in case there are still one or two of you who think this is all just HR hooey:

Companies will continue to gain a competitive advantage by attracting and keeping the most valuable workers, which is reason enough to become a great workplace.

… the 100 Best really do outperform other companies as investments … 3.5% annually over 25 years (!) …

And when professionals are evaluating a new employer, the most important factor they consider, by a margin of almost 3-to-1 … is whether the company is a great place to work.

Being a great place to work. Creating the right environment. It’s a strategic imperative.

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