My wife Bernadine had a boss who did a great job of clearly and consistently communicating priorities.
Everything was a triple-A1 priority.
It sometimes seems like the ever-escalating demands of business make everything a top priority. Which means that nothing is.
Sure, everything is important. But is it necessary? Is it necessary now? Is it necessary in a particular format? Is it necessary that you do it?
And what are the consequences of not doing it? Now, in a particular format, by you?
Are there other things that are more necessary? That have more severe consequences if they don’t get done?
Everything can’t be a top priority. So even if everything feels like a triple-A1 priority, identify the 4A-or-greater priorities and make sure they get done!