How to Personalize Innovation

Everyone talks about innovating with the customer in mind. But what would happen if we gave the customer control of the innovation process?

I walked into a Converse store in Santa Monica recently. I came face-to-face with the ‘Converse Customization’ interactive retail experience. Customers can screen-print their own designs, or graphics from the more-than-150-item Converse catalog, onto footwear, apparel and accessories. They can also add different colored grommets and laces to truly personalize the look of their footwear. How cool is that?

Why not have your management team brainstorm ways to empower your customers that would be meaningful to them?

Your thoughts?


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