How do you differentiate your organization? How can you stand out as unique? You want to be number one yet there’s only one who can be number one.
Consider this: Only one person was the first person to climb Mt. Everest – Sir Edmund Hillary. No one knows, for example, who was the 40th person, the 64th person or the 1490th person to climb Everest.
However the first woman to climb Everest was Junko Tabei (#40 overall). The first to summit without supplemental oxygen were Peter Habeler and Reinhold Messner (#64, #65). And the first blind climber to climb Mt. Everest was Erik Weihenmayer (#1490).
The lesson: There can only be one number one in any category. Yet there are an infinite number of categories. Your challenge is to define the customer-relevant category in which you are or can be number one. And then fight to sustain it.
Yes, you can be number one.