Google "Experimentation"

Is your organization continuously improving? Are you evolving your products and services? At a pace to not only keep you in the game but help you win the game?

Google makes around 100 upgrades to its search engine each quarter. At any given time they’re running between 50 and 200 experiments to test potential improvements. How do you measure up?

Think of your organization as a science lab. You encourage your people to think and to generate hypotheses about how to do things better, how to make things better. They test the most promising hypotheses, many of them, but one at a time so as to control for the effect of other variables. They draw conclusions and implement the most promising ideas. Maybe they develop broader theories which lead to the testing of new hypotheses.

Hypotheses, testing, control, conclusions, theories … this is the language of innovative organizations as well as science.

Your white lab coat awaits, professor.

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