How to be a Horrible Communicator

Every organization struggles with communications. It’s almost always the number one issue that comes up on employee surveys. Why? Has anyone analyzed what leaders do, or don’t do, to communicate so poorly?

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Why Context Trumps Everything, Even Your Beliefs

One of automobile magnate Henry Ford’s core beliefs was that it is critical to control every aspect of production. He built power plants, owned coal mines and timberlands, ran a steel foundry, had a deep-water port and dozens of miles of railway

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Selling Sand in the Arabian Peninsula

The Arabian Peninsula. The name evokes a sense of endless sands and the oven-like heat of the desert. In the vastness of the desert there are quadrillions of grains of sand. And it would be easy to think that sand is sand is sand.

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Why Details are Critical

As someone who enjoys outdoor activities I’m always interested in innovations to outdoors gear. I recently came across one that totally impressed me with its attention to detail: the GoBites Uno – a spork.

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What Wow Service Looks Like | Making Strategy Happen

What ‘Wow” Service Looks Like

Standing out a little is little better than not standing out. Sure, it’s nice, but not particularly memorable. The only way to be memorable, and to inspire customers to speak passionately about you, is to blow them away.

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